The word 'silver' is used to describe its color or 'shade' of grey. Pure silver is generally far too soft to be used for jewellery so is combined with other elements to improve its durability and colour. The most popular silver mix used for jewellery is Sterling Silver, which consists of 92.5% pure silver alloy with copper usually making up most of the other 7.5%. Silver jewelry craftsmen experiment with silver and later duplicate their patterns with gold. Silver jewelry is popular with women who want to achieve a less-formal look. Its popularity can be the fact that silver jewelry is as beautiful as any other precious metal and comes with an additional benefit of affordable prices. Today, a wide variety of stylish jewelry pieces are available in sterling silver ranging from plain silver to silver crafted with colored gemstones. From silver earrings and bracelets to silver rings and pendants, silver jewelries are fine pieces to wear both for casual and special occasions. Silver jewelry is popularly gifted to women and children. Even men can be gifted silver cuff links, tiepins or signet rings. It is representative of a tender emotion or a lovely memory. Silver has been always in fashion. It can be casual and comfortable for everyday wearing; it is also very popular metal for most designer and fashion jewellery.