Platinum jewellery is gaining the most popularity among jewelry consumers. Platinium most expensive and rarest metal used in jewelry making. This exquisite metal is 30 times rarer than gold. Platinum jewelry is usually alloyed with copper, titanium, palladium and iridium. Platinum jewelry does not tarnish and is ideal for everyday wear. Its density and weight make it more durable than other jewellery metals. Precious stones are held firmly when embedded in platinum designs. The most common piece of platinum jewellery is the platinum ring. Platinum's heavy weight and strength make it the perfect metal for engagement and wedding rings, because its shining doesn't erode by regular usage. The sheer shine and brilliance of platinum makes it an ideal choice for a gift for someone you love.