Gold is one of the world's most precious metals. Gold jewellery is used so universally mainly due to its beauty, grandeur, color and luster. The properties of gold itself make it the best metal for making extremely intricate and elaborate designs to make it more attractive. Gold jewellery is the prized possession of the humans from the ancient times. Artisans and jewelers have crafted gold into stunning pieces of jewelry that are priceless and eternal. There seems to be no end to the range of colours, finishes and styles available and gold remains a perennial favourite setting for gemstone. Pure gold jewelry is seen as a good investment. The proportion of gold in the gold jewelry is measured as 'karats' or 'carats'. The higher the karat rating is, the higher the proportion of pure gold. Pure gold is 24 carat. The use of alloys hardens the gold and also lends it color. The value of the gold jewelry is based on a number of factors - the purity of the gold used and the design and construction of the piece of jewelry. Wearing gold jewellery enhances the way you look, giving you class and style. Gold jewelry is ideal for gifting to someone precious since it symbolizes love and eternalness.